What is Underwriting?
Underwriting is on-air acknowledgement of financial support from supporting businesses. Underwriting on KZMU lets listeners know who you are and what you do, and builds brand awareness among our listening audience. An underwriting announcement can be considered more meaningful than commercial advertising because it shows our listeners that you support the independent radio that they love. We will work with you to develop an underwriting strategy that is efficient in your preferred demographic. An underwriting campaign can be customized to include as many or as few announcements as desired.
Because KZMU is a non-profit organization, your underwriting dollars are tax-deductible! Underwriting may be tax deductible as a business advertising expense or a non-profit charitable donation. Consult your tax advisor for full details. Additionally, you will be considered a good neighbor by our loyal listeners, while helping KZMU continue broadcasting the unique and diverse programming that isn’t available anywhere else!
Interested in becoming an underwriter? Please click here!